PROBLEM: A Tough-Sell Fundraiser in an Even Tougher Economy

SOLUTION: Renaissance Thinking and Compelling Communication

Miami’s Fisher Island Club is the true epitome of private elegance (owners can cross to the island by ferry, seaplane, yacht or helicopter). But this decidedly upper-scale community was literally crumbling. Vintage buildings that once graced the likes of the Vanderbilts in the 1920s were fading fast. Common-area facilities were in dire need of repairs, restoration and renovation. But revitalizing the Club to its historic grandeur and glory would require nothing short of a modern day renaissance — and a costly one at that, with a price tag of some $60 million. The Fisher Island Club Homeowner’s Association faced the unenviable task of selling owners on the need for a special assessment at precisely the time the first rumblings of the souring U.S. economy were being felt.

THE CHALLENGE: Create a compelling case for moving forward

A Master Plan was developed to restore the island to world-class excellence. Seitz designed a series of illustrated Renaissance Reports that contrasted current conditions with the vision of a renewed and restored spa, beach club, golf course and clubhouse, tennis center, marina, hotel and town center. A coordinated series of posters, flyers and distinctive direct mail created awareness of important meetings and timelines. We worked closely with the board and various committees to provide the timely, pertinent information necessary for the membership to make an informed decision. There was even a trade show leading up to the big vote. A final report provided a detailed cost analysis of the special member assessment.

RESULTS: The Fisher Island Club equity membership approved the special assessment with the largest member vote in the history of the island.